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1. Introduction
2. Dove: why so successful? (1)
3. Dove: why so successful? (2)
4. Great marketing need not be gender specific
5. The future of marketing to women
6. Who are the consumers?
7. For women leaves out two groups of cunsumers
8. Today's consumer is human first
9. Understanding consumer culture
10. Gender and consumer behavior
11. Male and female consumers
12. What we know about male and female consumers
13. How she buys - curved line
14. How he buys - straight line
15. Brain science behind gender differences
16. Where on the line do most consumers fall?
17. The new male consumer
18. What is he shopping for?
19. Generational differences (1)
20. Generational differences (2)
21. Generational shift example
22. Reaching both men and women
23. Higher expectations from all consumers
24. Right brain traits consumers
25. Interconnectedness
26. Community awareness
27. Balanced evaluation of life and purchases
28. Considering the future
29. Caution 1: keep studying
30. Caution 2: think inclusive
31. Sustainable business practices (1)
32. Sustainable business practices (2)
33. Values based, right brain consumer
34. Learn to serve the right brain-guided consumer
35. Addressing the consumer's questions
36. Culture shift in the marketplace
37. Avoid the gender trap
38. Concluding remarks

Topics Covered

• Great marketing need not be gender specific
• The future of marketing to women
• Today's consumer is human
• Gender and consumer behavior
• What we know about the new male consumer
• Generational differences
• What this means in terms of reaching both men and women
• Today's core consumer is guided by right brain traits
• How to move forward with a focus on common, gender-inclusive ground while very much still using women's buying ways as our guide
• Sustainable business practices
• The marketplace is undergoing a grand scale cultural shift

Links

Series:

• Marketing to Women

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 7, 2010