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Navigable Slide Index

1. Introduction
2. Motherhood
3. What women want turned into a career
4. Lucid Marketing
5. A guy's perspective
6. Maleness as an opportunity
7. Pregnancy suit experience
8. Pregnancy suit
9. Mom project and Light Iris
10. Some words about the experience
11. Most information comes from conversation
12. Different pregnancy experiences
13. Draw today's mom
14. Briefcase mom with children
15. Mom alone
16. One for the psychologists..
17. Hip and cool mom
18. Mom to be
19. Where is her nose?
20. Mom on the way to the office
21. Mom on the go with baby in arm
22. Marge Simpson
23. Mom is prepared for every situation
24. Multitasking mom
25. Duality of motherhood
26. Stressed mom
27. Mom and the environment she creates
28. Spiritual drawing
29. Is this Hollywood?
30. Working mom
31. Mom and baby cat
32. Trying to focus
33. Individuality and variety
34. Soccer mom
35. Psycho: why we're scared
36. Paying attention to behavior and attitude
37. Moms and women have changed
38. Capturing consumer recognition
39. People don't trust advertising
40. Consumer's power
41. Consumers are empowered
42. Summary of first section
43. U.S. spending - mom's spending
44. Financial management in the household
45. Who pays the bills?
46. Investments managing
47. Investment changes
48. Finances handling in the parent's household
49. Who earns more money?
50. Who worries more about money?
51. What are your feelings toward investing?
52. Husband consulting regarding new purchases
53. Consulting regarding new purchases for yourself
54. How often did you fib regarding purchases?
55. What's a marketer to do?
56. Word to mouth
57. 4-step framework
58. Mom's circles of influence
59. Average daily contacts
60. Average daily contacts / household income
61. Average daily contacts / ages of children
62. Percentage likelihood of recommending a business
63. Moms online
64. US adult internet users and penetration
65. Use of internet technology by moms/ income
66. Use of internet technology by moms/ employment
67. Use of internet technology by moms/ children
68. Blog ownership/ employment
69. Blog ownership/ income
70. Social networks (1)
71. Social networks (2)
72. Online activity in different social networks
73. Social networking attitude
74. Social network addiction
75. Blogging
76. Gets my attention online
77. Connecting moms by Light Iris
78. Special promotions
79. Mom bloggers
80. Mom bloggers: online activity
81. Mom bloggers: social network addict
82. Mom bloggers: gets my attention
83. Factors in evaluating online ads
84. Online marketing communication preferences
85. Personal e-mail usage
86. Books on marketing to moms
87. List of recommended blogs
88. Platforms to use
89. Summary
90. Thank you

Topics Covered

• Motherhood
• What women want turned into a career
• A guy's perspective
• Pregnancy suit experience
• Mom project and Light Iris
• Draw today's mom
• Duality of motherhood
• Psycho: why we're scared
• Paying attention to behavior and attitude
• Consumer's power
• Mom's market
• Financial management in the household
• What's a marketer to do?
• Mom's circle of influence
• Moms online
• US adult internet users and penetration
• Mom bloggers
• Factors in evaluating online ads
• Online marketing communication preferences
• Personal email usage
• Books on marketing to moms
• Platforms to use

Links

Series:

• Marketing to Women

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on December 31, 2009