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Navigable Slide Index
- Introduction
- Introduction - cont.
- Overview
- The menu
- The trading block of South East Asia
- Lao
- What trading in Lao used to look like
- Entrance of brands into Lao - Toyota
- Entrance of brands into Lao - Tiger beer
- Entrance of brands into Lao - Lao tobacco Ltd
- Lao market entry: Unilever
- Lao market entry: Castrol
- Product and pricing: Unilever
- Product and pricing: Castrol
- Promotion sensitivities: Lao vs. Thailand
- Promotion strategies: Unilever
- Unilever billboards
- Promotion strategies: Castrol
- Distribution challenges
- Concluding thoughts
Topics Covered
- Environmental backdrop: the greater Mekong sub-region
- Lao market entry: Unilever and Castrol
- Product and pricing
- Promotion sensitivities: Lao versus Thailand
- Promotion strategies
- Distribution challenges
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Talk Citation
Andrews, T. (2009, November 30). Brands across the Mekong: a dual case history [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/YHIZ5780.Export Citation (RIS)