TY - ADVS TI - Brands across the Mekong: a dual case history AU - Andrews, Tim A2 - Paliwoda, Stan PY - 2009 DA - 2009/11/30 UR - https://hstalks.com/bm/1526/ AB - Environmental backdrop: the greater Mekong sub-region, Lao market entry: Unilever and Castrol, Product and pricing, Promotion sensitivities: Lao versus Thailand, Promotion strategies, Distribution challenges DB - The Business & Management Collection SN - 2059-7177 ID - 2311 PB - Henry Stewart Talks ER -