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Navigable Slide Index

1. Introduction
2. Purpose and focus
3. Importance of exporting
4. Export structure
5. Export performance
6. Challenges to exporting (1)
7. Challenges to exporting (2)
8. Challenges to exporting (3)
9. New markets in Asia (1)
10. New markets in Asia (2)
11. New markets in Asia (3)
12. Attractions of China and India
13. Challenges of Asian emerging markets
14. Risks
15. Volatility
16. Political risk
17. Economic risk
18. Informational risk
19. Corruption and opacity
20. Relationships vs.markets
21. High levels of competition
22. Market failures
23. Apple in China
24. Entry strategies
25. Exporting assistance (1)
26. Exporting assistance (2)
27. Conclusions (1)
28. Conclusions (2)

Topics Covered

• Assessment of the opportunities and challenges facing smaller countries and firms when doing business in the large emerging markets of Asia
• Importance and challenges of exporting
• Attraction of emerging markets in Asia
• Challenges of doing business in large emerging markets
• Alternative entry strategies
• Exporting assistance

Links

Series:

• Exporting, International and Global Marketing Management

Categories:

• Global Business Management

Talk Citation

Publication History

• Published on November 30, 2009