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1. Introduction
2. Structure of the talk
3. Introduction and background
4. The twin academic perspectives
5. The policy makers' perspective
6. The consultant's perspective (1)
7. The consultant's perspective (2)
8. The challenges facing SMEs
9. Seeking to commence exporting
10. Why begin exporting?
11. The 'push' factors
12. The 'push' factors: internal and external
13. The 'push' factors: positive and negative
14. The 'push' factors: an evaluation
15. The pull factors
16. The pull factors: an evaluation
17. Seeking to identify priority markets
18. Classic symptom of "exportitis" (1)
19. Classic symptom of "exportitis" (2)
20. Classic symptom of "exportitis" (3)
21. "Exportitis": the harsh realities
22. "Exportitis": the medicine
23. Seeking to identify new markets
24. Key questions
25. Learn and move on
26. Potential company responses
27. Seeking to address specific problems
28. Unraveling past mistakes
29. Seeking to globalize rapidly: "born-global"
30. "Born global"
31. General issues
32. Lack of focus: the critical issue
33. Becoming focused
34. Lack of focus: the causes and results (1)
35. Lack of focus: the causes and results (2)
36. Concluding remarks

Topics Covered

• Internationalization: the twin academic perspectives
• The policy maker's perspective
• The consultant's perspective
• The challenges facing SMEs
• Why begin exporting?
• The 'push' and 'pull' factors
• Seeking to identify priority markets
• Exportitis
• Identifying new markets to compensate for declining sales in the traditional markets
• Addressing specific problems in markets of high strategic importance
• Born global
• Lack of focus

Links

Series:

• Exporting, International and Global Marketing Management

Categories:

• Global Business Management

Talk Citation

Publication History

• Published on November 30, 2009