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Navigable Slide Index

1. Introduction
2. Facebook's mission
3. Facebook size and scale
4. UK online landscape: May 08
5. UK online landscape: April 09
6. The French online landscape: Jan 08
7. The French online landscape: April 09
8. Engagement and connections
9. What 'connections' do users make?
10. Facebook is a platform for the web
11. The Facebook platform
12. The social graph of Facebook (1)
13. The social graph of Facebook (2)
14. Expansion of the social graph
15. Sharing information
16. The stream
17. The homepage
18. The power of connections
19. Model for the future: connections
20. Facebook as a marketing funnel
21. Facebook as a performance platform
22. Powerful targeting
23. From over 200m users to audience components
24. Hyper relevant and efficient ads
25. An alternative to Google?
26. Driving engagement and connections (1)
27. 3 levels of engagement on Facebook
28. Facebook engagement ads
29. Example: RSVP engagement ad
30. Polling ad
31. Homepage ad format
32. Driving engagement and connections (2)
33. Facebook platform tools
34. Use wall to distribute to fans newsfeeds
35. Boxes tab can deliver rich media
36. Facebook 'native' apps
37. Use tabs to promote latest offers
38. Vanity URL's
39. Facebook connect
40. Connect: from the web to desktop and mobile
41. Facebook open stream
42. Facebook connect for iPhone
43. Facebook mobile
44. Portable social graphs will transform mobile
45. Mobile objectives
46. Facebook future
47. Facebook search (beta)
48. Summary

Topics Covered

• Online landscape
• Facebook is about engagement and connections
• The Facebook platform
• The social graph
• From advertising to marketing
• Reach exactly who you want: mass or niche
• Three levels of engagement on Facebook
• Facebook platform tools
• The future

Links

Series:

• Online Advertising

Categories:

• Marketing & Sales
• Technology & Operations

Talk Citation

Publication History

• Published on September 30, 2009
• Archived on April 11, 2022