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Printable Handouts
Navigable Slide Index
- Introduction
- Online media planning
- Online media campaign development
- Customer purchase funnel
- Customer purchase funnel mapped by the internet
- The three stages
- The process wheel
- Planning tools and techniques
- Business background
- Objectives
- Consumer insights
- Consumer insights: target audience
- Strategic framework
- Targeting
- Creative implications
- Implementation
- Accountability
- Learning
- Conclusion
Topics Covered
- Online media campaign development
- Customer purchase funnel
- Business background and objectives
- Consumer insights
- Strategic framework
- Targeting
- Creative implications
- Implementation
- Accountability
Talk Citation
Sheldon, N. (2009, September 30). Online media planning: getting the strategy and targeting right [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 26, 2024, from https://doi.org/10.69645/RLEW1817.Export Citation (RIS)