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Printable Handouts
Navigable Slide Index
- Introduction
- UK online advertising spend 2001 - 2008
- UK advertising spend 2007
- 10 years of search marketing experience
- Current clients
- The power of search engine advertising
- Advertising vs. search engine advertising
- Online vs. offline
- Typical search results (1)
- UK engine market share May '08
- Advertising through paid results
- Why paid search?
- How to enter in the paid results
- Elements of success
- Market size early in the planning process
- Understand search seasonality
- Appearing in natural results
- Typical search results (2)
- Why natural search?
- How do you get listed?
- How do search engines rank results?
- Improve relevance
- Improve popularity
- Why is it important to get it right?
- Thank you
Topics Covered
- Online advertising spend
- The power of search engine advertising
- Buying behavior
- Advertising through paid results
- Elements of success
- Appearing in natural results
- How do you get listed?
- Improve relevance
- Improve popularity
- Why it is important to get it right
Talk Citation
Brigden, J. (2009, September 30). How does search engine advertising work and why is it so important to get it right? [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/XSPG5944.Export Citation (RIS)
Publication History
How does search engine advertising work and why is it so important to get it right?
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