Printable Handouts

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Navigable Slide Index

1. Introduction
2. UK online advertising spend 2001 - 2008
3. UK advertising spend 2007
4. 10 years of search marketing experience
5. Current clients
6. The power of search engine advertising
7. Advertising vs. search engine advertising
8. Online vs. offline
9. Typical search results (1)
10. UK engine market share May '08
11. Advertising through paid results
12. Why paid search?
13. How to enter in the paid results
14. Elements of success
15. Market size early in the planning process
16. Understand search seasonality
17. Appearing in natural results
18. Typical search results (2)
19. Why natural search?
20. How do you get listed?
21. How do search engines rank results?
22. Improve relevance
23. Improve popularity
24. Why is it important to get it right?
25. Thank you

Topics Covered

• Online advertising spend
• The power of search engine advertising
• Buying behavior
• Advertising through paid results
• Elements of success
• Appearing in natural results
• How do you get listed?
• Improve relevance
• Improve popularity
• Why it is important to get it right

Links

Series:

• Online Advertising

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on September 30, 2009
• Archived on April 11, 2022