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Printable Handouts
Navigable Slide Index
- Introduction
- Digital marketing tools and techniques
- Building on the foundations of classic marketing
- Outline
- Building brand websites that work (1)
- Building brand websites that work (2)
- Building brand websites that work (3)
- Measure performance and effectiveness (1)
- Measure performance and effectiveness (2)
- How search engine optimization works (1)
- How search engine optimization works (2)
- How search engine optimization works (3)
- Similar principles for all search engines
- Implications
- The first tasks for search engine marketers
- Search engine advertising
- The new customer acquisition channel
- Online advertising design (1)
- Online advertising design (2)
- Online media planning
- 11 steps for building online advertising campaigns
- Applying the 10 step model
- Setting digital media planning into context (1)
- Setting digital media planning into context (2)
- Marketing through social media (1)
- Marketing through social media (2)
- Marketing through social media (3)
- Law and regulation of digital marketing (1)
- Law and regulation of digital marketing (2)
- Underlying theory: integrated digital marketing
- Search engine optimization
- Strategy and objectives
- Brand building and direct response
- 5 types of marketing objectives
- Strategy, monitoring and evaluation
- Media saturation
- Consumers are bombarded from all sides
- Your digital marketing merely adds to the noise?
- Evolution of digital marketing (1)
- Evolution of digital marketing (2)
- Evolution
- Summary
- Fish where the fish are
- This session covered...
- Concluding remarks
Topics Covered
- Building on the foundations of classic marketing with new tools, without its constraints
- Building brand websites that work
- Measure the performance and effectiveness of web marketing
- How search engine optimization works
- Search engine advertising
- Online advertising design
- Online media planning
- Marketing through social media
- The law and regulation of digital marketing
- Underlying theory: integrated digital marketing
- Digital marketing trends
Talk Citation
Meadows-Klue, D. (2009, September 30). An introduction to digital marketing tools and techniques [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/EIRA9326.Export Citation (RIS)