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Printable Handouts
Navigable Slide Index
- Introduction
- Talk outline
- Nonprofit sector impact
- Impact of nonprofit sector
- Nonprofit share of total employment in 1996
- Branding
- What is branding?
- Brand and value for stakeholders
- Value of major nonprofit brands
- Why is branding important? - Komen
- Komen for the cure - sponsors
- Nonprofit brands need to be distinctive
- Breast cancer as an example of cause branding
- Branding - best practices
- Habitat for humanity
- Habitat for humanity international
- Habitat and corporate involvement
- Habitat for Humanity branding success
- Key stakeholders
- The role of stakeholders
- Developing stakeholder insights (1)
- Developing stakeholder insights (2)
- Developing stakeholder insights (3)
- Resources
- Social network resources
- Framework for nonprofit branding (1)
- Framework for nonprofit branding (2)
- Red Cross branding
- Brand touchpoints
- Expertise
- American heart association
- Go red for women
- Go red application - online resource
- Engagement
- You Tube - nonprofit program
- Engagement tools - blog
- Engagement tools - podcasts
- Engagement tools - video
- National alliance on You Tube
- Widgets
- Apple widgets
- KERA twitter
- The power in social networks
- Brand equity
- Google analytics tools
- Dataopedia
- Concluding remarks
- References for further reading
Topics Covered
- The impact of the nonprofit sector
- Branding and best practices
- Key stakeholders
- A framework for nonprofit branding
- Brand touchpoints
- Brand equity
Talk Citation
Landreth Grau, S. (2009, September 29). Digital branding for nonprofit organizations [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 4, 2024, from https://doi.org/10.69645/MXEK3110.Export Citation (RIS)