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Printable Handouts
Navigable Slide Index
- Introduction
- Magazines in the driving seat
- Background
- The recent evidence to date (USA)
- Is this true in the UK?
- The research
- Offline advertising drives online search
- TV and magazines advertising drives search (1)
- Searching by category
- TV and magazines advertising drives search (2)
- The search hypothesis
- The purchasing hypothesis (1)
- Offline advertising drives online purchase
- Magazines equal TV
- TV advertising is the strongest driver for men
- Magazine advertising is the strongest for women
- Purchasing by category
- No better medium than magazines
- Engagement makes a difference
- The purchasing hypothesis (2)
- Conclusions
- Offline drivers of online search and purchase
- The American experience
- Magazines drive consumers online
- Magazine ads build web traffic overall
- Magazine ads build traffic across purchase funnel
- How media drive web search
- Top 10 media that trigger online search - 18+
- Media that drive prospects to search: total
- Qualified traffic
- Offline media users' behavior on the web
- Summary
Topics Covered
- The recent evidence to date from the USA
- Is this true in the UK?
- Offline advertising drives online search
- Magazine and TV advertising drive search
- What about purchasing?
- Magazines equal TV
- Engagement makes a difference
- The American experience
Talk Citation
Robinson, C. (2009, August 30). Magazines in the driving seat [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/KENZ8423.Export Citation (RIS)