Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Magazines in the driving seat
3. Background
4. The recent evidence to date (USA)
5. Is this true in the UK?
6. The research
7. Offline advertising drives online search
8. TV and magazines advertising drives search (1)
9. Searching by category
10. TV and magazines advertising drives search (2)
11. The search hypothesis
12. The purchasing hypothesis (1)
13. Offline advertising drives online purchase
14. Magazines equal TV
15. TV advertising is the strongest driver for men
16. Magazine advertising is the strongest for women
17. Purchasing by category
18. No better medium than magazines
19. Engagement makes a difference
20. The purchasing hypothesis (2)
21. Conclusions
22. Offline drivers of online search and purchase
23. The American experience
24. Magazines drive consumers online
25. Magazine ads build web traffic overall
26. Magazine ads build traffic across purchase funnel
27. How media drive web search
28. Top 10 media that trigger online search - 18+
29. Media that drive prospects to search: total
30. Qualified traffic
31. Offline media users' behavior on the web
32. Summary

Topics Covered

• The recent evidence to date from the USA
• Is this true in the UK?
• Offline advertising drives online search
• Magazine and TV advertising drive search
• What about purchasing?
• Magazines equal TV
• Engagement makes a difference
• The American experience

Links

Series:

• Magazine and Newspaper Advertising

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on August 30, 2009
• Archived on November 27, 2022