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Printable Handouts
Navigable Slide Index
- Introduction
- Market position - background
- Market position - key facts
- Market position - statistics 2007
- Market position - passenger traffic
- Market position - wins and losses
- Market position - top ten routes 2007
- Market position - competitive catchment
- Market position - midlands passenger traffic
- Customer marketing - background
- Customer marketing - who?
- Customer marketing - objectives
- Customer marketing - airlines: methods
- Customer marketing - airlines: key attractions
- Customer marketing - airlines: key factors
- Airlines: market potential data
- Airlines: Berlin as an example
- Customer marketing - airlines: other data
- Customer marketing - airlines: the deal
- Customer marketing - passengers: key factors
- Customer marketing - passengers: key activities
- Customer marketing - passengers: press
- Customer marketing - passengers: outdoor
- Customer marketing - passengers: radio and TV
- Customer marketing - passengers: internet
- Relationship building - BHX Flight Club
- Relationship building - e-mail service
- Relationship building - Cloud Nine website
- Customer marketing - passengers: awareness
- Customer marketing- travel agents: awareness (1)
- Customer marketing - travel agents: awareness (2)
- Customer marketing - travel agents: events
- Summary
- Best European Airport award
Topics Covered
- Market position
- Passenger traffic
- Top ten routes
- Competitive catchment
- Customer marketing
- Key attractions and key factors for airlines
- Market potential data
- Key factors for passengers
- Customer marketing for passengers and travel agents
Talk Citation
Watkins, M. (2009, June 30). How to market a regional airport? [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/MFYC6845.Export Citation (RIS)