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Navigable Slide Index

1. Introduction
2. Market position - background
3. Market position - key facts
4. Market position - statistics 2007
5. Market position - passenger traffic
6. Market position - wins and losses
7. Market position - top ten routes 2007
8. Market position - competitive catchment
9. Market position - midlands passenger traffic
10. Customer marketing - background
11. Customer marketing - who?
12. Customer marketing - objectives
13. Customer marketing - airlines: methods
14. Customer marketing - airlines: key attractions
15. Customer marketing - airlines: key factors
16. Airlines: market potential data
17. Airlines: Berlin as an example
18. Customer marketing - airlines: other data
19. Customer marketing - airlines: the deal
20. Customer marketing - passengers: key factors
21. Customer marketing - passengers: key activities
22. Customer marketing - passengers: press
23. Customer marketing - passengers: outdoor
24. Customer marketing - passengers: radio and TV
25. Customer marketing - passengers: internet
26. Relationship building - BHX Flight Club
27. Relationship building - e-mail service
28. Relationship building - Cloud Nine website
29. Customer marketing - passengers: awareness
30. Customer marketing- travel agents: awareness (1)
31. Customer marketing - travel agents: awareness (2)
32. Customer marketing - travel agents: events
33. Summary
34. Best European Airport award

Topics Covered

• Market position
• Passenger traffic
• Top ten routes
• Competitive catchment
• Customer marketing
• Key attractions and key factors for airlines
• Market potential data
• Key factors for passengers
• Customer marketing for passengers and travel agents

Links

Series:

• Airport Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on June 30, 2009