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Navigable Slide Index

1. Introduction
2. Topics
3. Has the time arrived for mobile search?
4. The verticalization of search (1)
5. The verticalization of search (2)
6. Vertical results are answers
7. Mobile search combines horizontal and vertical
8. Mobile search value chain
9. Stakeholder expectations
10. Mobile search manages stakeholder fulfillment
11. Mobile search is different from pc search
12. The mobile search process
13. Mobile sites are different from pc sites
14. Mobile search success factors
15. Mobile search market
16. Mobile content and commerce discovery
17. Huge promise, high expectations, and frustration
18. From traditional search to federation
19. Mobile search and federation
20. How federated search works
21. Federate to manage horizontal and vertical search
22. Federated search management
23. New approaches to search are needed
24. New skillsets for brand managers and advertisers
25. Thank you
26. References

Topics Covered

• Has the time arrived for mobile search?
• Verticalization of search
• Mobile search value chain
• Stakeholder expectations
• The mobile search process
• Mobile search market
• Mobile search and federation
• Federated search management

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Series:

• Mobile Marketing

Categories:

• Technology & Operations

Talk Citation

Publication History

• Published on April 8, 2009
• Archived on April 11, 2022