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Navigable Slide Index

1. Introduction
2. Outline of talk
3. What is proximity marketing?
4. Mobile content hotspots
5. Key locations
6. How it works for the consumer
7. Types of deliverable content
8. Flavors of proximity technology
9. Proximity solves these key problems
10. Bluetooth basics
11. Technology overview
12. Recipe for a successful Bluetooth campaign
13. Ford sync example
14. Calls to action examples
15. Measurements and statistics
16. Detailed campaign report - by date
17. Detailed campaign report - by location
18. Pricing models
19. New areas of innovation
20. Acknowledgements

Topics Covered

• What is proximity marketing?
• Mobile content hotspots
• How it works for the consumer
• Types of deliverable content
• Proximity technology
• Bluetooth basics
• Recipe for a successful Bluetooth campaign
• Measurement and statistics
• Detailed campaign report
• Pricing models
• New areas of innovation

Links

Series:

• Mobile Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 5, 2009
• Archived on April 11, 2022