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Printable Handouts
Navigable Slide Index
- Introduction
- Agenda
- Current state of play
- Market sizing
- The exception & omen: iPhone
- Mobile web marketing enjoys hype
- Mobile marketing growth inevitable
- Mobile web advertising seeing some success
- Current state of play: off-net
- Off-net growth bright
- What's next - "trough of disillusionment"
- A word about downloadables
- Streaming video
- MMS as the hidden gem
- What's next - future solutions
- Messaging remains strong
- Hybrid solutions
- Getting "there" faster - QR codes
- The rise of the "real web"
- Location-based capabilities
- Near-field impact: Wi-Fi
- Near-field impact: BlueTooth
- 4G
- In closing
Topics Covered
- Current state of play
- Market sizing
- Mobile web marketing
- Off-net
- What is next?
- Downloadables
- Streaming video
- Messaging
- Hybrid solutions
- The rise of the 'real web'
- Location based capabilities
- Near field impact
- 4G
Talk Citation
Busk, D. (2009, April 8). The mobile future: how new technologies will drive success in mobile marketing [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 26, 2024, from https://doi.org/10.69645/JWDQ2794.Export Citation (RIS)
Publication History
The mobile future: how new technologies will drive success in mobile marketing
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