Printable Handouts

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Navigable Slide Index

1. Introduction
2. Mobile Marketing Association (MMA)
3. MMA Guidelines
4. Land Line Communication
5. Modern Telecom
6. Cross Media Integration
7. The Power of Print, Online and Mobile
8. Adidas in Las Vegas
9. Adidas Video
10. Adidas Video Highlights
11. The Mobile Call to Action
12. Pizza Hut Video
13. Hiding the Call to Action - Intentional
14. Hiding the Call to Action - Unintentional
15. Voice
16. Voice Follows the Rules
17. Enter Your Name and Gender
18. Choose Affiliation and a Few Other Attributes
19. Pick the Recipients Job and Personal Interest
20. Preview the Message
21. Choose the Delivery Mechanism
22. Add Your Phone Number and the Recipients
23. Phone Rings
24. Message from V for Vendetta
25. V for Vendetta - Highlights
26. SMS - Text Messaging
27. Deal or No Deal
28. Deal or No Deal - Highlights
29. Mobile Video and Television
30. Choose Your Room Mate - TXT2VOTE
31. Integrate 'Downloadables'
32. Mobile Video and Television - Highlights
33. Mobile Advertising
34. Scope Campaign (1)
35. Scope Campaign (2)
36. Covergirl Campaign
37. Mobile Advertising Examples - Highlights
38. Mobile Web: WAP
39. WAP 1.0
40. Peugeot - Mobile Ad
41. Gillette - Mobile Ad
42. Optimus (Portugal) - Video
43. Recap
44. What's Next?
45. Contact MMA

Topics Covered

• Mobile marketing association
• Cross media integration
• The mobile call to action
• Voice
• Test messaging
• Mobile video and television
• Mobile advertising
• Mobile web
• What's next?

Links

Series:

• Mobile Marketing

Categories:

• Marketing & Sales
• Technology & Operations

Talk Citation

Publication History

• Published on April 8, 2009
• Archived on April 11, 2022