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Printable Handouts
Navigable Slide Index
- Introduction
- About speaker
- iLoop mobile snapshot
- Our integrated platform
- A brand and its use of mobile
- Obama's broadband site
- Obama mobile website review
- Viral web widget: WWW extension for mobile
- Mobile has reached mass adoption
- Tomorrow's target market demands mobility
- Mass media platform evolution
- Mobile is integrated alongside all media...
- Introduction to the mobile channel / marketing
- What's the attraction?
- Mobile phone complexities
- Channels - present and future
- Maturing of mobile channel(s)
- The goal is not to have a great mobile initiative
- The ultimate goal: A great strategic/tactical plan
- Customer lifecycle, mobile valuable at every stage
- Sources of knowledge
- Guidelines
- Education and resources
- Common short code administration
- Parting thoughts: mobile importance
Topics Covered
- A brand and its use of mobile
- Viral web widget
- Mobile has reached mass adoption
- Mass media platform evolution
- Introduction to the mobile channel and marketing
- Mobile phone complexities
- Channels
- Customer lifecycle
- Sources of knowledge
- Guidelines
- Common short code administration
Talk Citation
Becker, M. (2009, April 8). Convergence of media and mobile: the power of mobile marketing and the maturing mobile channel [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 26, 2024, from https://doi.org/10.69645/ZXLH5181.Export Citation (RIS)
Publication History
Convergence of media and mobile: the power of mobile marketing and the maturing mobile channel
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