Share these talks and lectures with your colleagues
Invite colleaguesWe noted you are experiencing viewing problems
-
Check with your IT department that JWPlatform, JWPlayer and Amazon AWS & CloudFront are not being blocked by your network. The relevant domains are *.jwplatform.com, *.jwpsrv.com, *.jwpcdn.com, jwpltx.com, jwpsrv.a.ssl.fastly.net, *.amazonaws.com and *.cloudfront.net. The relevant ports are 80 and 443.
-
Check the following talk links to see which ones work correctly:
Auto Mode
HTTP Progressive Download Send us your results from the above test links at access@hstalks.com and we will contact you with further advice on troubleshooting your viewing problems. -
No luck yet? More tips for troubleshooting viewing issues
-
Contact HST Support access@hstalks.com
-
Please review our troubleshooting guide for tips and advice on resolving your viewing problems.
-
For additional help, please don't hesitate to contact HST support access@hstalks.com
We hope you have enjoyed this limited-length demo
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
Printable Handouts
Navigable Slide Index
- Introduction
- Defining the target market
- Problems with the definition
- Market segments
- Do these markets choose the hotel themselves?
- The target market is never 'everyone'
- Individual business traveler
- Guest's influence on hotel choice
- Where do we address our marketing?
- How important is brand in this segment?
- Why is the brand important
- Individual leisure traveller
- Leisure groups
- Meetings
- Factors influencing choice
- The delegate doesn't choose the hotel
- The presenter may not have chosen the hotel
- Wedding guests
- A complex decision-making process
- Influencing customer choice vs. guest satisfaction
- The power of great photography
- Marketing focus
- Final thought
Topics Covered
- Defining the target market
- Market segments
- Individual business traveller
- Individual leisure traveller
- Leisure groups
- Meetings
- Wedding guests
- Complexity of the decision making process
- Influencing customer choice
- Marketing focus
Talk Citation
Carvell, P. (2009, April 16). The dynamics of the hotel customer [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 13, 2024, from https://doi.org/10.69645/QYSA1212.Export Citation (RIS)