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Printable Handouts
Navigable Slide Index
- Introduction
- Agenda
- Who is Steel Magnolia
- Researching the older market
- Key considerations
- Age of respondent
- Physical effects of ageing
- Social class of respondent
- Health of respondent - site loss
- Health of respondent - hearing loss
- Health of respondent - ageing
- Internet penetration
- When and where you conduct research
- So what does this mean for qualitative research
- Techniques to avoid in qualitative research
- Projective techniques successfully employed
- So what does this mean for quantitative research
- Case histories
- Standard Life Healthcare's EspritHealth
- EspritHealth - what was required from the research
- EspritHealth - how the research was conducted
- EspritHealth - results of the research
- EspritHealth - how the research was used
- DM piece
- Insert in DM piece
- EspritHealth - lesson learnt
- Case history - Fred. Olsen cruise lines
- Background on Fred. Olsen
- Fred. Olsen - what was required from research
- A three stage research programme
- Fred. Olsen - results of the research
- Fred. Olsen - how the research was used
- Parrot press ad
- Camel press ad
- Fred. Olsen - lessons learnt
- The four 'W's - key issues to consider
Topics Covered
- Researching the older market
- Age of respondent
- Physical effects of ageing
- Social class of respondent
- Health of respondent
- Internet penetration
- When and where to conduct research
- Implications for qualitative research
- Implications for quantitative research
- Case studies
Links
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Categories:
Bite-size Case Studies:
Talk Citation
Kiddle, J. (2009, March 31). Researching the older consumer [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 12, 2024, from https://doi.org/10.69645/AWSO3702.Export Citation (RIS)