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1. Introduction
2. Two types of retail locations
3. Existing retail locations
4. Analyzing existing stores
5. Facility characteristics
6. Business sources
7. Target customers
8. Competitors
9. Trading performances
10. Research methods
11. Issues and questions
12. In-store customer surveys
13. Store performance analysis (1)
14. Store performance analysis (2)
15. Analogues
16. Evaluating new locations
17. Key elements of a retail location study
18. The sales forecasting method
19. Alternative methods (1)
20. Alternative methods (2)
21. Techniques vary in relevance by retailer
22. Management objectives
23. Prototype stores
24. Dangers of superficiality
25. In summation
26. The limits of models
27. Finally...
28. Thank you

Topics Covered

• Importance of existing as well as new retail locations
• How to analyze existing stores to provide insights in evaluating new locations
• Key elements of a location study for a new store or shopping centre
• Alternative methods for developing sales forecasts for proposed new locations

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Series:

• Retail Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on February 25, 2009