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Printable Handouts
Navigable Slide Index
- Introduction
- Two types of retail locations
- Existing retail locations
- Analyzing existing stores
- Facility characteristics
- Business sources
- Target customers
- Competitors
- Trading performances
- Research methods
- Issues and questions
- In-store customer surveys
- Store performance analysis (1)
- Store performance analysis (2)
- Analogues
- Evaluating new locations
- Key elements of a retail location study
- The sales forecasting method
- Alternative methods (1)
- Alternative methods (2)
- Techniques vary in relevance by retailer
- Management objectives
- Prototype stores
- Dangers of superficiality
- In summation
- The limits of models
- Finally...
- Thank you
Topics Covered
- Importance of existing as well as new retail locations
- How to analyze existing stores to provide insights in evaluating new locations
- Key elements of a location study for a new store or shopping centre
- Alternative methods for developing sales forecasts for proposed new locations
Talk Citation
Rogers, D. (2009, February 25). Evaluating retail locations [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/EPBG9836.Export Citation (RIS)