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Printable Handouts
Navigable Slide Index
- Introduction
- Content
- Who are the not-for-profit organisations?
- Not-for-profit organisations
- What is corporate social responsibility?
- What is CSR?
- The business case for CSR - why?
- We are all connected...
- The 5 capitals
- The business case for CSR
- Global footprint
- Ecological footprint by region 2006
- CSR trends
- Evolutionary history of corporate responsibility
- Drivers for change
- Examples of pressures
- Global report output by type 1992 - 2007
- Global report output by year 1992 - 2007
- Trends in CSR
- Corporate responsibility
- The sponsorship market
- Best properties for...
- Shifts in sponsorship spend 2007
- Sponsor business sectors
- Sponsorship spend percent
- Comparison with mainstream sponsorships
- Similarities with other sponsorships
- Differences with other sponsorships
- Developing your package
- CSR leadership - creating deeper value
- Managing CSR
- Case studies
- WWF case study
- WWF vision for CSR
- B&I engagement process
- WWF partners
- WWF and Nokia - a staff case study
- Cooperation objectives
- Connect to protect
- Environmentally sustainable business programme
- Cooperation results
- Nokia-WWF collaboration
- Red case study
- (Product) Red
- Results
- World Heart Federation case study
- WHF mission statement
- Global health burden
- Existing partnerships
- Partnership with Unilever
- World heart day
- More in-depth marketing activities
- Other activities
- Summary
- The not-for-profit opportunity
Topics Covered
- Defining not for profit organizations and corporate social responsibility (CSR)
- Why are businesses interested in not for profit organizations and CSR?
- What are the trends in not for profit sponsorship
- How do they differ from traditional sponsorships?
- Successful case studies
Links
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Talk Citation
Minton, G. (2009, February 25). Not for profit sponsorship [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 4, 2024, from https://doi.org/10.69645/ZPAH7110.Export Citation (RIS)