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Navigable Slide Index

1. Introduction
2. Who am I?
3. What is educational sponsorship?
4. Corporate social responsibility
5. Cause-related marketing
6. Marketing
7. Why do educational sponsorship?
8. Measuring return on investment
9. Why invest in education?
10. Reputation returns are long-term
11. The value drivers for reputation
12. What drives reputation?
13. Advocacy drives reputation growth
14. To drive advocacy, brands need to be active
15. Education is the ideal vehicle
16. Maximise advocacy levels
17. Advocacy: three key constituencies - employees
18. Employee pride
19. Employee pride and advocacy
20. Employee advocacy: awareness and involvement
21. Advocacy: three key constituencies - community
22. Local media advocacy
23. Young people as advocates (1)
24. Young people as advocates (2)
25. Advocacy: three key constituencies - schools
26. Teachers feel business can add value
27. Business involvement as beneficial to schools
28. Who benefits most?
29. Schools want more future business involvement
30. How to develop an educational program? (1)
31. How to develop an educational program? (2)
32. Summary

Topics Covered

• What is educational sponsorship?
• Corporate social responsibility and cause related marketing
• Why invest in education?
• Return on reputation
• Employee pride and advocacy
• Local media
• Young people as advocates
• Business involvement in schools
• Who benefits?

Links

Series:

• Sponsorship

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on March 4, 2009
• Archived on September 22, 2024