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Printable Handouts
Navigable Slide Index
- Introduction
- Recent transactions
- The sponsorship market
- Overview
- What is a sponsorship
- Sponsorship value
- Types of sponsorships
- Ownership
- Key issues - background
- Key issues - payment
- Key issues - regulation
- Key issues - exclusivity
- Key issues - insolvency, reputation, force majeure
- Key issues - insolvency
- Key issues - reputation and force majeure
- Key threats - "ambush marketing"
- Summary and contact details
Topics Covered
- Sponsorship value
- Types of sponsorship
- Ownership
- Payment
- Regulation
- Exclusivity
- Insolvency
- Ambush marketing
Talk Citation
Phelops, W. (2009, March 4). The legal framework and financial aspects of sponsorship [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/ENEW8081.Export Citation (RIS)