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Navigable Slide Index

1. Introduction
2. Agenda
3. Session purpose
4. Glossary
5. Sponsorship objectives
6. The role of market research
7. Sponsorship selection
8. Define inputs
9. Establish the need
10. Agree selection and exclusion criteria
11. Tangible and intangible assets
12. Develop the platform
13. Review against criteria
14. Gain approvals
15. Sponsorship selection: issues and solutions
16. Choosing the wrong sponsorship
17. Selecting the wrong package
18. Sponsorship evaluation
19. Approach
20. SMART objectives
21. SMART objectives- exmaple
22. Media valuation
23. Develop measurement criteria
24. Building brand loyalty
25. Programme development
26. Evaluation challenges
27. The wrong reasons for renewal
28. Conclusion
29. Key learning points

Topics Covered

• Setting objectives
• The role of market research
• Sponsorship selection process |Selection and exclusion criteria
• Tangible and intangible assets
• Evaluation approach and program development
• Measurement criteria

Links

Series:

• Sponsorship

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on March 4, 2009
• Archived on September 22, 2024