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Navigable Slide Index

1. Introduction
2. Outline of presentation
3. An early definition
4. The revised international definition
5. Sponsorship as part of the marketing mix
6. What can be sponsored
7. Other forms of sponsorship
8. Worldwide sponsorship growth
9. Worldwide sponsorship breakdown by region
10. Top 10 spending industries in total value
11. Top 10 sponsoring industries in number of deals
12. Trends in major sponsors
13. Worldwide sponsorship breakdown by category
14. Top sponsored sports in total value
15. Worldwide sports sponsorship breakdown by type
16. Top sponsored cultural activities in total value
17. Top broadcast genres in total value
18. Top 'other' sponsorships in total value
19. Industry trends
20. The sponsorship process
21. Some sponsor objectives
22. How sponsorship works
23. Tiered sponsorship programmes
24. Benefits gained from 'property' sponsorship
25. Media sponsorship
26. Research and evaluation
27. Life cycle of a sponsorship
28. Core principles - business partnership
29. Core principles - mutual responsibility
30. Core principles - involvement of agencies
31. Core principles - best practice
32. Public attitudes to sponsorship
33. Sponsorship summary (1)
34. Sponsorship summary (1)
35. In conclusion
36. Thank you

Topics Covered

• Definitions of sponsorship
• Statistics regarding the sponsorship marketplace
• How sponsorship operates including objectives, structure, benefits and evaluation
• Core principles in managing sponsorship
• Summary of the sponsorship process

Links

Series:

• Sponsorship

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on March 4, 2009