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Printable Handouts
Navigable Slide Index
- Introduction
- Making TV commercials that people want to watch
- Guinness commercial
- 118 Rocky commercial
- Why are these good?
- Sony Bravia television commercial
- Cadbury Dairy Milk commercial
- What is the meaning of these commercials?
- 3 rules for interesting advertisement
- 5 tips
- Rule 1 - entertain or be useful
- Rule 2 - keep it simple
- Rule 3 - make it fresh
- Tip 1 - don't avoid the obvious
- Example to tip 1 - Weetabix
- Tip 2 - Don't fear the web - embrace it
- Example to tip 2 - London cyclists
- Tip 3 - know what "branding" means
- Tip 4 - work together
- Example to tip 4 - Honda live ad
- Tip 5 - dialogue isn't a spoken brochure
- Example to tip 5 - Carling lager beer
- Summary
- The most important rule 1
- Thank you
Topics Covered
- Good TV commercials
- Why are they good?
- What are they saying?
- Three rules for making good TV commercials
- Five tips
- Entertain or be useful
Talk Citation
Jaume, L. (2009, January 28). TV creativity: making TV advertising that people want to watch [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/YTSH8365.Export Citation (RIS)