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Navigable Slide Index

1. Introduction
2. Outline
3. A regional map
4. Four important areas of the brain
5. The emotional brain
6. A quote from professor Robert Winston
7. The emotional brain acts first (and fastest)
8. Example: snake or stick?
9. Phineas Gage
10. Emotions affect decision making
11. A quote from Erik du Plessis
12. Emotional anchoring
13. One way of researching emotions
14. Two interesting things about advertising
15. Encoding
16. A theory of attention
17. Deep processing
18. Emotional state
19. A spectrum of media experiences
20. Gesture
21. The power to connect - gesture (1)
22. The power to connect - gesture (2)
23. Happy faces - Conclusion

Topics Covered

• A beginners' guide to the brain
• The emotional brain
• Phineas Gage
• Emotions affect decision making
• Emotional anchoring
• Theory of attention
• A spectrum of media experiences
• The power to connect

Links

Series:

• TV Advertising in the UK

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 28, 2009