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Printable Handouts
Navigable Slide Index
- Introduction
- Outline
- A regional map
- Four important areas of the brain
- The emotional brain
- A quote from professor Robert Winston
- The emotional brain acts first (and fastest)
- Example: snake or stick?
- Phineas Gage
- Emotions affect decision making
- A quote from Erik du Plessis
- Emotional anchoring
- One way of researching emotions
- Two interesting things about advertising
- Encoding
- A theory of attention
- Deep processing
- Emotional state
- A spectrum of media experiences
- Gesture
- The power to connect - gesture (1)
- The power to connect - gesture (2)
- Happy faces - Conclusion
Topics Covered
- A beginners' guide to the brain
- The emotional brain
- Phineas Gage
- Emotions affect decision making
- Emotional anchoring
- Theory of attention
- A spectrum of media experiences
- The power to connect
Talk Citation
Gibbons, J. (2009, January 28). Neuroscience and advertising [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/ZOHF6923.Export Citation (RIS)