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Printable Handouts
Navigable Slide Index
- Introduction
- Channel strategy
- Process overview
- Analysis
- Understanding sales complexity
- Ranking sales complexity
- Coverage mapping - current
- Coverage mapping - future
- Current channel chains
- Future channel chains
- Assessing channel chains
- Cost analysis
- Prioritisation matrix
- Example of prioritisation matrix
- Review
- Implementation
- Summary
Topics Covered
- Analysis
- Understanding sales complexity
- Current and future coverage mapping
- Current and future channel chains
- Assessing channel chains
- Cost analysis
- Prioritization matrix
- Implementation
Talk Citation
Maklan, S. (2008, December 31). Developing multichannel marketing [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/DVFR7691.Export Citation (RIS)