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Printable Handouts
Navigable Slide Index
- Introduction
- The internet advertising bureau
- Agenda
- Two kinds of knowledge
- Market opportunity
- Buyers are going online to gain knowledge
- Advertisers are following them online
- Problems that need solving
- The digital marketing formats
- Rates
- Online display ads
- Sponsorship
- Search
- Web 2.0/ social media
- Audio/visual
- Best practice webcasting
- Three simple steps to webcasting
- Create
- Growth in internet usage in key categories
- Audiemces want good quality content
- Your survival depends on engagement
- Webcasting can take many forms
- Audio webcasting
- Video webcasting
- Embedding
- Community
- Distribute
- Distribute your content
- Webcast URL distribution
- Anyone, anywhere can watch
- Track
- Audience provides details in return for knowledge
- Tracking the digital footprint
- Measuring ROI
- Conclusion
Topics Covered
- Market opportunity
- Buyers are going online to gain knowledge and advertizers are following them
- B2B marketing's big challenge: map marketing tactics across buying cycle to maximize MROI
- Digital marketing formats
- Online display ads
- Sponsorship
- Search
- Web 2.0 social media
- Audio/visual
- Three simple steps to webcasting
- The importance of engagement
- Many forms of webcasting
- Distribution
- Tracking
- Measuring ROI
Talk Citation
Genton, V. (2008, December 22). Which digital marketing formats work? [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/FTUQ1745.Export Citation (RIS)