Printable Handouts

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Navigable Slide Index

1. Introduction
2. The internet advertising bureau
3. Agenda
4. Two kinds of knowledge
5. Market opportunity
6. Buyers are going online to gain knowledge
7. Advertisers are following them online
8. Problems that need solving
9. The digital marketing formats
10. Rates
11. Online display ads
12. Sponsorship
13. Search
14. Email
15. Web 2.0/ social media
16. Audio/visual
17. Best practice webcasting
18. Three simple steps to webcasting
19. Create
20. Growth in internet usage in key categories
21. Audiemces want good quality content
22. Your survival depends on engagement
23. Webcasting can take many forms
24. Audio webcasting
25. Video webcasting
26. Embedding
27. Community
28. Distribute
29. Distribute your content
30. Webcast URL distribution
31. Anyone, anywhere can watch
32. Track
33. Audience provides details in return for knowledge
34. Tracking the digital footprint
35. Measuring ROI
36. Conclusion

Topics Covered

• Market opportunity
• Buyers are going online to gain knowledge and advertizers are following them
• B2B marketing's big challenge: map marketing tactics across buying cycle to maximize MROI
• Digital marketing formats
• Online display ads
• Sponsorship
• Search
• Email
• Web 2.0 social media
• Audio/visual
• Three simple steps to webcasting
• The importance of engagement
• Many forms of webcasting
• Distribution
• Tracking
• Measuring ROI

Links

Series:

• B2B Advertising

Categories:

• Marketing & Sales
• Technology & Operations

Talk Citation

Publication History

• Published on December 22, 2008
• Archived on March 17, 2022