Share these talks and lectures with your colleagues
Invite colleaguesWe noted you are experiencing viewing problems
-
Check with your IT department that JWPlatform, JWPlayer and Amazon AWS & CloudFront are not being blocked by your network. The relevant domains are *.jwplatform.com, *.jwpsrv.com, *.jwpcdn.com, jwpltx.com, jwpsrv.a.ssl.fastly.net, *.amazonaws.com and *.cloudfront.net. The relevant ports are 80 and 443.
-
Check the following talk links to see which ones work correctly:
Auto Mode
HTTP Progressive Download Send us your results from the above test links at access@hstalks.com and we will contact you with further advice on troubleshooting your viewing problems. -
No luck yet? More tips for troubleshooting viewing issues
-
Contact HST Support access@hstalks.com
-
Please review our troubleshooting guide for tips and advice on resolving your viewing problems.
-
For additional help, please don't hesitate to contact HST support access@hstalks.com
We hope you have enjoyed this limited-length demo
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
Printable Handouts
Navigable Slide Index
- Introduction
- Talk outline
- What is marketing?
- What's integrated marketing?
- The changing landscape
- More choices
- More time on-line
- On-line ads
- More socially and environmentally responsible
- Harder access
- To summarise
- Which means...
- Integrated planning
- A simple step by step approach
- The situation
- Objectives
- Strategy
- Some scary stuff
- And in B2B?
- Have a big idea
- Tactics
- A day in the life of John (1)
- A day in the life of John (2)
- So many ways to reach our audience
- In our experience (1)
- In our experience (2)
- Demand generation success
- Partner campaigns
- Action
- Control
- Building an awareness programme
- Example - Fujitsu Buzz campaign
- Where it's going: closed loop marketing
- Integrated is still not integrated
- Seemingly, a normal B2B campaign
- How it works
- In summary
- Good luck
Topics Covered
- What is integrated marketing?
- The changing landscape
- Integrated planning
- The situation
- Objectives
- Strategy
- Strategy in B2B
- Tactics
- Action
- Control
- Example of building an awareness program
- Where it is going: close loop marketing
- Key gaps in B2B where sales and marketing are not joined up
Talk Citation
Wilson, C. (2008, November 27). B2B integrated marketing [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/WLMT5275.Export Citation (RIS)