Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Going off piste with radio
3. Agenda
4. August 28th 1922
5. 1925: Captain LF Plugge
6. Correspondence
7. Beyond the spot
8. Radio Caroline - not built for the Southern Ocean
9. Licence to commercial radio
10. Importance of non-spot / brand content
11. Radio as companion to the listener
12. Non-spot messages of a serious nature
13. Interactivity
14. Radio brands attract attention
15. Contribution of new technology
16. Advantage of live broadcast
17. Radio branded content is considered as subtle
18. Touch points of radio with its consumers
19. Peak hours for radio listening
20. Music and commercial radio
21. Example
22. Rise of radio sponsorship profits
23. Reasons for the growth of non-spot business
24. Radio as a sophisticated media
25. Digital technology
26. Engagement planning
27. Orange gigsandtours
28. Airmiles and Classic FM City Guides
29. 4 Digital Group
30. Woolworths and hit40UK
31. FRANK campaign
32. Foster's Australia Day
33. Comment of Sarah Warby, marketing manager
34. Intel on XFM website
35. Intel on Classic FM website
36. Comment of Simon Shipley, brand manager
37. Chill radio station
38. Heat radio
39. Galaxy of stories (1)
40. Galaxy of stories (2)
41. Galaxy of stories (3)
42. Comment of Mark Jones, Ford UK
43. Guidelines
44. Five basic rules
45. The future
46. Summary
47. Sources
48. Future sources and acknowledgements

Topics Covered

• A brief history of non spot advertising on radio
• An explanation of the characteristics of the medium that make it appropriate for this type of business
• Some real life examples of how advertisers have used the medium with non spot campaigns
• Advice on best practice
• A look to the future

Links

Series:

• Radio Advertising

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on June 11, 2008
• Archived on March 17, 2022