Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. The common perceptions about radio
3. Two important ideas
4. Principles of all good advertising apply to radio
5. Why and how people consume radio
6. Importance of listener behavior
7. The most common radio script formats
8. Monolog: Wallspan (UK) one ad, one story
9. Monolog: making brands human, The Shires
10. Chiltern Railways (UK)
11. Summary of the monolog examples
12. How long should a spot be?
13. Dialog - the radio comfort zone
14. Questions to ask yourself when you write a dialog
15. All the questions answered - Birmingham Bullring
16. Write time for characters to listen - Handy Andy
17. What makes a great comedy
18. Radio movies
19. A radio scene: Miller Lite
20. Want to write a radio scene? draw it first
21. The telephone is a radio cliche
22. How music can help you write radio
23. Music to add Drama and Drama: Ax Men
24. Music which provides texture, structure and pace
25. Music to enhance emotion
26. Music as a character - Pruven
27. Are mega-productions relevant?
28. A checklist for your script
29. Concluding remark

Topics Covered

• Practical and entertaining collection of approaches, tips and wisdom
• How to write dialogue, monologue, radio movies, sounds and music
• How to make radio more creative and less limiting, than traditionally assumed

Links

Series:

• Radio Advertising

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 27, 2009
• Archived on March 17, 2022