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Agile digital transformation and innovation

Published on September 30, 2025   35 min

A selection of talks on Technology & Operations

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0:00
Hello. My name is John Palfreyman. I'm currently working for the University of Leeds Business School, where I'm associate professor of digital transformation. I also work in my own consultancy organisation, Palfreyman Ventures. I'm going to talk to you today about the role that agile digital transformation plays in the innovation process.
0:24
I'm going to cover four topics in my presentation, shown on this overview slide. I'm going to start with the importance of a strategic context for any form of technological change. I'm then going to talk through a systematic incremental approach to the digital transformation challenge. I'm going to talk about how culture and change play a really important role in digital transformation. I'm finally going to illustrate all of this through recourse to a case study.
0:54
Let's get started with the strategic context.
0:60
It's really important to get the order right. Strategy must always come first. If an organisation is not clear what its strategic intent is, or strategic vision, it's unlikely that the digital transformation process will yield full results and be as successful as it can be. Also, the choice of technology always needs to be made in the context of a clear, well-thought-through digital transformation approach. Organisations often get this wrong. They choose technology for many different reasons, maybe thinking the competitors are getting good value from that technology, and sometimes the organisation's strategy isn't clear when they embark upon a major program of technological change. This is not recommended. It's strongly recommended that the organisation gets the order right before either starting on digital transformation or, indeed, choosing different digital technologies to use. Many different authors have a view

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