Share these talks and lectures with your colleagues
Invite colleaguesWe noted you are experiencing viewing problems
-
Check with your IT department that JWPlatform, JWPlayer and Amazon AWS & CloudFront are not being blocked by your network. The relevant domains are *.jwplatform.com, *.jwpsrv.com, *.jwpcdn.com, jwpltx.com, jwpsrv.a.ssl.fastly.net, *.amazonaws.com and *.cloudfront.net. The relevant ports are 80 and 443.
-
Check the following talk links to see which ones work correctly:
Auto Mode
HTTP Progressive Download Send us your results from the above test links at access@hstalks.com and we will contact you with further advice on troubleshooting your viewing problems. -
No luck yet? More tips for troubleshooting viewing issues
-
Contact HST Support access@hstalks.com
-
Please review our troubleshooting guide for tips and advice on resolving your viewing problems.
-
For additional help, please don't hesitate to contact HST support access@hstalks.com
We hope you have enjoyed this limited-length demo
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
Printable Handouts
Navigable Slide Index
- Introduction
- What we will cover
- Marketing of financial services
- Headlines
- Financial services meaning
- A challenging context
- Characteristics of products
- Features of the market
- Characteristics of consumers
- Why this matters
- Building trust
- Overcoming challenges
- Case study: about Nationwide
- The current context
- The Nationwide response
- Case study: takeaways
This material is restricted to subscribers.
Topics Covered
- Financial products and services
- Characteristics of products
- Characteristics of consumers
- Building trust with the consumer
- Nationwide case study
- Building societies
- Response to bank digitalization
Links
Categories:
External Links
Talk Citation
Devlin, J. (2024, October 31). Marketing financial services: characteristics and challenges [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 23, 2024, from https://doi.org/10.69645/VDAT8793.Export Citation (RIS)