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Business research methodologies: cross-cultural business research

Published on November 29, 2022   19 min

A selection of talks on Management, Leadership & Organisation

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0:00
Welcome to this talk where we are going to be discussing cross-cultural business research. I'm Robin Bell from the University of Worcester. I'm going to give a short talk on this topic for you today.
0:16
During this talk, we're going to cover four main areas. The first is what is cross-cultural research? We'll define it here before moving on to the second area, which is going to be a discussion of the value of cross-cultural research. Then we move on to the third area, discussing the challenges of conducting cross-cultural research. Then finally, I'm going to give you a case study from my own experience of conducting cross-cultural research.
0:50
Cross-cultural research studies processes and behaviours across cultures. In particular, when we're looking at business cross-cultural research, we're commonly comparing businesses and their operations and management between different countries and cultures. Cross-cultural research can utilise either quantitative or qualitative methods, or potentially both, depending on which we believe is most effective for the research which we want to conduct on the topic.
1:26
Cross-cultural business research is becoming increasingly common within the business research literature. This is due to the globalisation of markets and businesses. This is leading to an increased interest and need for cross-cultural business research because people are increasingly interested in exploring different international business practices and cultural differences and understanding how we can utilise these most effectively for our own businesses. We also want to understand how other cultures and businesses work effectively and can potentially improve business practice and performance.

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Business research methodologies: cross-cultural business research

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