Leveraging corporate responsibility: what responsible leaders need to know

Published on March 4, 2014 Reviewed on June 30, 2019   41 min
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0:00
Hi, I'm CB Bhattacharya, Dean of International Relations and the E. ON Chair Professor in Corporate Responsibility at ESMT, European School of Management and Technology. Today, I'll be talking to you about "Leveraging Corporate Responsibility", what responsible leaders need to know.
0:22
As many of you know, corporate responsibility has become the rage of today, it is well understood by many today that a company's well-being and indeed sometimes its survival depends on how well the company takes care of the environment, and how well the company takes care of the communities in which it operates. In a nutshell, this is our sense of corporate responsibility, and we will define this more formally later on. Responsible leaders really need to know how to leverage the power of corporate responsibility, which is how to actually make corporate responsibility an integral part of their business strategy so that not only is it the right thing to do, but it's also the smart thing to do. In this talk, I'll show you how to create both social and environmental value using corporate responsibility, as well as how to create business value or financial value using corporate responsibility. However, before we delve into that, one thing needs to be very clear and something that leaders need to know the world around. Mere engagement in corporate responsibility is not enough to create value either in the social or environmental realm or in the business realm, only by keen strategic thinking and integration into business processes does corporate responsibility lead to any kind of value. So let us take a look at what this talk is going to cover today.
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Leveraging corporate responsibility: what responsible leaders need to know

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