Please wait while the transcript is being prepared...
0:00
Hello. My name is
Dimitrios Buhalis,
and I'm Professor in
Bournemouth University
Business School,
and a visiting professor at
the Hong Kong
Polytechnic University.
I'm doing this presentation
about Aliathon Resort in
Paphos, Cyprus, that we have
developed together with
Stelios Filippides,
who it's part of the
Filippides family
that owns the hotel
and he was the managing
director until recently.
0:26
We will talk about Aliathon and
we'll talk about the customer
experience strategy,
and the social
media strategy that
we developed in the
last ten years.
We'll show you how
this has become quite
successful for a small
independent hotel to
compete with many different
other hotels through
an engagement strategy that
has been very revolutionary.
0:54
Aliathon Holiday Village,
as it was known at that time,
was established in 1992 and
opened with 52 apartments.
It is owned by the Filippides
family and it takes
a whole range of
different facilities on a
holiday village format.
Today, Aliathon is one of
the largest and most
successful holiday
resorts in Cyprus.
It has a total capacity
of 460 doors or rooms,
and there's approximately
the capacity
to serve 1500 guests.
1:29
The Aliathon Resort is
now split in two hotels.
The Aliathon Aegean
and the Aliathon Ionian.
The Aegean provides
a much more relaxed and
tranquil environment,
while the Aliathon
Ionian provides
more adventure and it is
more family and
children friendly.
