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              Printable Handouts
Navigable Slide Index
- Introduction
 - Background
 - Outcomes
 - What is data analytics in the business context?
 - What is intuitive intelligence?
 - What is VARCS data in a VUCA context?
 - Intuitive intelligence and data analytics linkage
 - Priming effect
 - VARCS / Intuitive intelligence practice in data analytics: is the data valid?
 - VARCS / Intuitive intelligence practice in data analytics: is the data authentic?
 - VARCS / Intuitive intelligence practice in data analytics: is the data reliable?
 - VARCS / Intuitive intelligence practice in data analytics: is the data credible?
 - VARCS / Intuitive intelligence practice in data analytics: is the data sufficient?
 - Case study
 - Recap
 - Self-assessment
 
This material is restricted to subscribers.
Topics Covered
- Integrated intelligence
 - Valid, Authentic, Reliable, Current, Sufficient (VARCS)
 - Volatility, Uncertainty, Complexity, Ambiguity (VUCA)
 - Priming effect
 - Halo effect
 - Bias
 - Illusion
 
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External Links
Talk Citation
Subiah R., M. (2022, June 29). Data analytics and intuitive Intelligence: ensuring ‘VARCS’ data in business [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 4, 2025, from https://doi.org/10.69645/PHZE1090.Export Citation (RIS)
Publication History
- Published on June 29, 2022
 
Other Talks in the Series: Intuitive Intelligence in Business
Transcript
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                  0:00
                
                
                  
                    Greetings.
                  
                    Hello and welcome,
                  
                    wherever you are
in the world,
                  
                    to this series on data analysis
and its value in business.
                  
                    If you're interested
in business,
                  
                    then this talk on data analysis
                  
                    and Intuitive
Intelligence with regard
                  
                    to 'VARCS' data
is meant for you.
                  
                
              
                  0:20
                
                
                  
                    I'm Dr. Manj Subiah,
                  
                    business advisor, coach, mentor,
                  
                    and just by way of background,
                  
                    with 23 years of experience
in the chemical paint,
                  
                    plastics manufacturing,
healthcare,
                  
                    and more recently,
                  
                    research in the education
and training sector.
                  
                    It became really helpful
to look at the take
                  
                    on data analysis through
the decision-making lens
                  
                    of Intuitive Intelligence.
                  
                    I hope you'll find
it just as helpful.
                  
                
              
                  0:49
                
                
                  
                    Let's look at the outcomes
lined up in today's talk.
                  
                    1, what is data
analytics in business?
                  
                    2, what is Intuitive
Intelligence in the context
                  
                    of data analytics in business?
                  
                    3, what would be the
practice of ensuring
                  
                    VARCS data?
                  
                    We will come to that later.
                  
                    4, we will also
cover a case study
                  
                    in terms of the applications.
                  
                    Quite exciting to share with
you yet another angle on
                  
                    data analytics
through the lens of
                  
                    Intuitive Intelligence
or VARCS data.
                  
                
              
                  1:23
                
                
                  
                    Straight off the bat,
                  
                    let's understand that
data analysis in
                  
                    the context of business is
                  
                    in essence a type of
business analysis.
                  
                    This type of data is
used to add value
                  
                    in the business in
the following ways:
                  
                    as either a problem to solve
                  
                    or a change to initiate
throughout the organisation,
                  
                    there's either an
improvement in the process
                  
                    or strategy to implement,
                  
                    and also to add value
to stakeholders.
                  
                
              
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