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My name is Professor
Christopher Achua.
I teach at the University of Virginia's
College at Wise in Virginia.
I teach Marketing,
Strategy, and Leadership.
Leadership to me is one of those courses
that are particularly enjoy teaching.
Today the title of my talk is,
'Charisma: A Double
Edged Sword'.
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Let me start with a question.
What is charisma?
The Greek translation for charisma
means 'divinely inspired gift'.
Max Weber first conceptualized
the term charisma
when he explained it
as a form of influence
based not on traditional or
legal rational authority systems
but rather on follower
perceptions that a leader
is endowed with the gift of divine
inspiration or supernatural qualities.
The power of charisma,
as Weber saw it,
is in a charismatic leader
who can single-handedly
visualize a transcendent
vision or cause of action
that is not only appealing
to potential followers,
but that also compels those
followers to act on it
because they believe the leader
is extraordinarily gifted.
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Charisma is about
influencing followers.
What are some of the
influencing effects
that charismatic leaders
have on their followers?
With charismatic leaders,
followers are often inspired by the
'rightness' of the leader's vision
and strong bond that
develops between the two,
the charismatic
leader and follower.
Another effect is the unconditional
acceptance of the leader.
The increased follower
self-confidence and self-efficacy
in their abilities because of their
relationship with the charismatic leader.
There's an increase in followers'
organizational citizenship behavior,
which is their commitment
to the organization that
the charismatic leader
heads or is the leader of.
There is a tendency of followers
to assume greater risk
because of their association
with a charismatic leader.
Their strong loyalty and
obedience to the leader.
There's increased
follower motivation
to set or aim for higher goals
because that's what
the leader wants.
Finally followers' desire
to align their beliefs,
self-concept, cognitions and
values with those of the leader.
