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Hello.
My name is Christopher Achua.
My students call me Professor
Achua or Dr. Achua,
and my friends and
colleagues call me Chris.
I teach in the Department
of Business and Economics
at the University of
Virginia's College at Wise.
My teaching has always centered
around three discriplines;
strategic management, marketing
and organizational leadership.
Throughout the years, my
interests have been in
engaging students in real
life learning opportunities.
This interest led me to
create and direct programs,
such as the Center for
Entrepreneurship, Leadership and Service
and The Small Business
Institute at my university.
This program's is focused on
developing students' leadership
and entrepreneurial skills by applying
theory to real world situations.
Though these programs are
no longer in existence
due to funding constraints,
the message and the
goals of programs
such as this are still
relevant even today.
My presentation today
focuses on the topic,
'Leading during a crisis:
Communication do's and don'ts'.
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What is a crisis?
A crisis is an unexpected event
with no immediate knowledge
of cause, effect or means of
resolution that threatens
the short and long
term prospects of
an organization unless
swift action is taken.
Crisis management has become
a key component of
leadership today.
The process by which
these types of events
are successfully or
unsuccessfully resolved
is the essence of
crisis management.
What is the role of communication
in crisis leadership?
Communication is a
critical component
of crisis management.
How you communicate
during and after
a crisis is of the
utmost importance.
