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1. Logistics: the critical element in international trade
- Dr. Darren Prokop
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2. Supply chain management: leveraging reverse auctions
- Dr. Darren Prokop
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3. Logistics: the invisible support structure
- Dr. Darren Prokop
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4. Logistics: managing trade-offs
- Dr. Darren Prokop
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5. Logistics: managing geography
- Dr. Darren Prokop
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6. Supply chain management: customer service and quality
- Dr. Darren Prokop
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7. Supply chain management: dealing with data
- Dr. Darren Prokop
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8. Logistics: managing economies of scale
- Dr. Darren Prokop
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9. Supply chain management: managing intellectual property
- Dr. Darren Prokop
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10. Logistics: designing layouts
- Dr. Darren Prokop
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11. Logistics: managing transportation congestion
- Dr. Darren Prokop
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13. Supply chain management: trust and cooperation
- Dr. Darren Prokop
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14. Logistics: operating cost and revenue
- Dr. Darren Prokop
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15. Supply chain management: the measurement process
- Dr. Darren Prokop
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16. Logistics: a case study of air cargo innovations in Alaska
- Dr. Darren Prokop
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17. Supply chain management: insourcing and outsourcing transportation
- Dr. Darren Prokop
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18. Supply chain management: managing price inflation
- Dr. Darren Prokop
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19. Logistics: intermodalism
- Dr. Darren Prokop
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20. Supply chain management: maverick buying
- Dr. Darren Prokop
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21. Logistics management: incoterms
- Dr. Darren Prokop
Printable Handouts
Navigable Slide Index
- Introduction
- What is supply chain management?
- Sources of value
- Intellectual Property
- Intellectual Property: easy to capture
- Intellectual Property production
- Risk
- Intellectual Property law
- Patents
- Patent registration and protection
- Updated U.S. patent law
- Copyrights
- Software
- Argument against IPRs for software
- Copyrights and artwork
- Recording of TV programs
- Berne convention
- Clothing and fashion industry
- Trademarks
- Trademark protection
- Nice agreement
- Internet domains
- Transferring IPRs
- Gray market
- Exhaustion
- Parallel imports
- Damage to the domestic trademark
- Supply chain management
- Countering unauthorized dealers
- World Trade Organization
- Thank you
This material is restricted to subscribers.
Topics Covered
- Intellectual property rights
- Patent
- Trademark
- Copyrights
- Trademark protection
- Domains
- Parallel imports
- Supply chain management
- Art law
- Fashion law
- World Trade Organization
Links
Series:
Categories:
Talk Citation
Prokop, D. (2022, February 27). Supply chain management: managing intellectual property [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 26, 2024, from https://doi.org/10.69645/XLZO3848.Export Citation (RIS)
Publication History
Transcript
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0:00
Supply Chain Management:
Managing Intellectual Property.
Presented by Dr. Darren Prokop, Professor of
Logistics, University of Alaska Anchorage.
0:12
What is supply chain management?
It is the linkage of organizations in
order to meet some strategic goal.
Linkages could be achieved through contractual
relationships or through mergers and acquisitions.
Linkages could be more informal and involve a joint venture or
strategic alliance covering a more limited business activity.
In any case, the intent of supply chain management is to foster trusting
relationships whereby the partners are more valuable together than apart.
0:43
Raw materials, sub-assemblies and finished goods, as tangible items, are part
of a value adding process as they proceed downstream along a supply chain.
Support services as intangible items, also
provide value as they proceed downstream.
Of course, another source of value that firms
leverage is called intellectual property.
If these are secured by law, they are akin to
placing a wall around the firm's place of business.
1:16
Intellectual property (IP) is a creation of the mind;
and is intangible, (i.e. ideas, knowledge and skills)
Intellectual Property Rights (IPRs) involve the right
to: own, publish, sell, distribute or license IP.
Since IP can be owned, it is an asset of marketable value, but it is
state-sanctioned monopoly ownership(albeit for a specific period of time).
Why?
Intangible items are easy for rivals to capture
and as such, create a disincentive to develop IP.
Monopoly control (for a period of time) allows profits to be earned,
thus validating the time and money put into innovative thinking.
Why is IP being intangible
easy to capture?