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Extended-form Case Study

Exemplar partner or controversial outsider? Huawei’s strategic engagement in Oceania

Published on June 30, 2021   24 min

A selection of talks on Strategy

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0:00
Thank you for joining us for this talk. My name is Jake Lin from the Faculty of Sociology Bielefeld University, Germany. Today I'm going to talk about "Huawei's Strategic Engagement in Oceania".
0:15
Huawei's business reputation has gone through a roller coaster ride recently. Oceania has long been a pioneering overseas market for Huawei. Huawei has become an active provider or even strategic partner of telecommunication networks in Australia, New Zealand, and in the South Pacific nations since early 2000. This honeymoon period took a dramatic turn in 2018, as Huawei state back identity and business model under critical scrutiny in the region. The big change is around 2018 when the company got caught in a China-US trade dispute. While Huawei's business grows explosively and becomes a global telecommunication giant, it has been somewhat caught in controversies of increasingly negative public opinions from the West. This talk, will look at Huawei strategic engagement in Oceania in the past decades and the rationale behind his recent difficult situations. It takes an inner subjective approach by looking at Huawei's strategies and practices, as well as how local partners interpret those strategies and practices.
1:28
This talk first gives an overview of how the literature explains the dilemma of Huawei's situation. It then provides an examination of how state and non-state actors in Oceania perceive the contested nature of Huawei's strategic engagement. The following section illustrates Huawei's business model from several aspects namely; the marketing strategies, its relations with the Chinese government, and its industrial relations and human resources management. The talk will end with some concluding remarks and strategic recommendations.

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Exemplar partner or controversial outsider? Huawei’s strategic engagement in Oceania

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