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Extended-form Case Study

Tata Motors’ acquisition of Jaguar Land Rover

Published on December 29, 2016   14 min

Other Talks in the Category: Global Business Management

Hi, all. This is Deepraj Mukherjee here. I'm from Kent State University. This is in Ohio, the US. And we are going to talk about Tata Motors' acquisition of Jaguar and Land Rover.
When we think about multinationals, we think about the familiar story of the rise of multinationals which focuses on the usual suspects if you think about it. These are the corporate powerhouses mostly based in the United States and in Europe, and post-World War II Japan as well. So here, I am deviating a little bit. I'm not talking about these, you know, traditional multinationals. I'm talking about a new set of multinationals. So the existing literature completely, still I would say, neglects the group that we are going to talk about. These are called emerging country multinationals. Emerging country multinationals who are coming out of the emerging countries, of course, so that should be China, India, Brazil, Mexico, and stuff like that. So for example, when I think about the information technology industry, predominantly majority of the information technology jobs in the US and their IT is completely handled by three Indian IT giants, Tata Consultancy Services, Wipro, and Infosys. Similarly, you have Embraer from Brazil, you have Huawei from China, you have Haier from China. These are causing huge competition to these traditional Western, I don't like the term "Western" here, but just so that we can use a jargon, Western multinationals. So for example, Lenovo, right now Lenovo is the second largest PC company right after the IBM. Similarly, Huawei is one of the largest, you know, telecom companies, it actually has overtaken Ericsson in that regard. India's Sun Pharma is one of the largest generic, you know, drug firms. Chinese companies top the list of Forbes Global 2000, the list of world's biggest companies. So we need to talk about these companies, we need to talk about the companies who are coming out of these emerging countries, and understand why these companies are different, and how these companies are different from their traditional counterparts.

Tata Motors’ acquisition of Jaguar Land Rover

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