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Management gurus as fashion celebrities

Published on January 31, 2016   21 min

Other Talks in the Series: Management Consultancy

0:00
My name's Tim Clark, I am professor of Organizational Behavior, Durham University, Business School in the United Kingdom. And today I'm going to talk about a group of people who are both thinkers, writers, and speakers called "Management Gurus."
0:16
Management gurus are part of a broader management fashion-setting arena that includes management consultants, business school academics, management gurus, as well as editors and publishers of different magazines and journals. The main focus of my talk is going to be answering the question: Why is it that management gurus are particularly successful when competing against management consultants, business schools, as well as some publishing groups?
0:48
I'm going to emphasize firstly what a management guru is and define what we mean by management guru, and then elaborate through my lecture on each of these points. So management gurus first and foremost are purveyors and legitimizers of fashionable management ideas. Essentially, their management ideas have a short shelf life. Secondly, they are the authors of best-selling books. Many management books written by management gurus have been at the top of the best-selling lists both in Europe as well as North America. And finally, they are extremely effective and successful public speakers, speaking all over the world.
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Management gurus as fashion celebrities

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