• Background on Strategic Retailing
• 45 min
  1. An overview of strategically-focused retailing: opportunities and challenges

  • Prof. Joel R. Evans
• Globalization and Retailing
• 29 min
  2. Foreign retailers in China: the first ten years

  • Dr. Lisa Qixun Siebers
• 50 min
  3. Global consumers and in-store promotions

  • Prof. Don E. Schultz
• Consumer Behavior in Retailing
• 19 min
  4. Online customer experience in e-retailing

  • Ms. Donna M. Iucolano
• 27 min
  5. Sensory cues and shoppers’ touching behaviour: the case of IKEA

  • Prof. Bertil Hultén
• 29 min
  6. The helpfulness of user-generated product reviews: a retailer’s perspective

  • Dr. Yue Pan
• Retail Operations and Merchandising
• 46 min
  7. The role of logistics within a retailing strategy

  • Prof. Leigh Sparks
• 40 min
  8. Customers, retail agglomerations and urban place marketing

  • Prof. Christoph Teller
• 36 min
  9. Retail buying: better purchasing and inventory control

  • Dr. Susan S. Fiorito
• Optimizing a Retail Strategy
• 35 min
  10. Optimizing a retail strategy: integration, analysis, and adaptation

  • Prof. Joel R. Evans

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. The Zarb School of Business
3. Outline of the talk
4. Success means always moving forward
5. Strategic planning is ongoing
6. Do a SWOT analysis regularly
7. The value creation process
8. Enduring business principles
9. Integrating the retail strategy
10. Valuable insights from Charles Redfield
11. The retail budgeting process
12. The keys to a superior total quality program
13. Analyzing the retail strategy
14. Benchmarking
15. Types of benchmarking
16. What is gap analysis?
17. Utilizing gap analysis
18. Conducting an assessment
19. Retail auditing process
20. A retailing effectiveness checklist
21. The strategic profit model
22. Deploying ratio analysis: some examples
23. Deploying ratio analysis: some conclusions
24. Promotion and the hierarchy of effects
25. Adapting and looking to the future
26. A short- versus long-term planning pyramid
27. Scenario analysis
28. Implementing scenario analysis
29. Contingency planning
30. Planning for uncertainty
31. Integrating and adapting prices
32. Scrambled merchandising
33. A.T. Kearney's global retail development index
34. Being proactive in the relationship era
35. Exceeding customer expectations
36. Online resources
37. Contact information

Topics Covered

• Ongoing nature of strategic planning and SWOT analysis
• Value creation process
• Integrating the strategy
• Budgeting process
• Keys to superior total quality
• Analyzing the strategy
• Benchmarking
• Gap analysis
• Assessment
• Retail auditing process
• Effectiveness checklist
• Strategic profit model
• Ratio analysis
• Promotion’s hierarchy of effects
• Looking to the future
• Scenario analysis
• Global retail development index
• Relationship era
• Online resources

Links

Series:

• Planning and Implementing a Retail Strategy

Categories:

• Marketing & Sales
• Strategy
• Technology & Operations

Talk Citation

Publication History

• Published on December 1, 2013