• View the Talks
• 72 min
  1. Consumer behavior: why we buy

  • Prof. Michael R. Solomon
• 26 min
  2. Aesthetics and consumption

  • Prof. Annamma Joy
• 45 min
  3. Transformative consumer research

  • Dr. Ekant Veer
• 55 min
  4. Public policy and marketing research and practice

  • Prof. Ronald P. Hill
• 32 min
  5. Please touch: how your sense of touch can influence marketing decisions

  • Dr. Joann Peck
• 33 min
  6. Learning & memory

  • Dr. Carolyn Costley
• 17 min
  7. Neuromarketing and consumer neuroscience

  • Prof. Martin Reimann
• 50 min
  8. Motivation and self-concept

  • Prof. Judy Zaichkowsky
• 47 min
  9. Organizational buying

  • Prof. Greg W. Marshall
• 42 min
  10. Affective decision-making

  • Prof. Rebekah Russell-Bennett
• 38 min
  11. Gender and consumption

  • Prof. Linda Scott
• 46 min
  12. Personality and psychographics

  • Dr. Namita Bhatnagar
• 24 min
  13. Social values and cross-cultural factors in consumer behavior

  • Prof. Lynn R. Kahle
• 43 min
  14. Why we buy; shopping and the purchasing environment

  • Prof. Vincent-Wayne Mitchell
• 57 min
  15. Word-of-mouth communication and opinion leadership

  • Prof. Allan J. Kimmel
• 31 min
  16. Social media and consumer behavior

  • Dr. Tracy Tuten
• 39 min
  17. Subcultures and socialization

  • Prof. Lisa Peñaloza
• 43 min
  18. Why we buy? Culture as a buying motivator

  • Prof. Søren Askegaard
• 24 min
  19. Why people buy fashion

  • Prof. Efrat Tseëlon
  • Dr. Maria Graça Guedes

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Overview
3. Personality
4. Freudian theory
5. Motivational research
6. Motivational research and consumption motives
7. Pros and cons of motivational research
8. Neo-freudian theorists
9. Trait theory
10. Problems and promise of trait theory
11. Brand personality
12. What is brand personality?
13. Considering brands in human terms
14. Imparting personalities to brands
15. The importance of brand personality
16. Brand personality dimensions
17. Lifestyles: how we live our lives and who we are
18. Lifestyles and consumption patterns
19. Contextualized consumption styles
20. Occupation and consumption constellation
21. Usefulness of a lifestyle marketing perspective
22. Psychographics (1)
23. Psychographics (2)
24. Psychographic analysis – luxury car market
25. Several forms of psychographic analyses
26. AIOs
27. Lifestyle dimensions
28. Uses of psychographic segmentation
29. Psychographic analysis in action
30. The VALS framework
31. VALS profiles
32. Geodemographic segmentation
33. Food cultures
34. European food cultures
35. Behavioral targeting
36. Behavioral targeting in financial institutions
37. In summary
38. Thank you

Topics Covered

• Personality research
• Freudian theory
• Motivational research and consumption motives
• Neo-Freudian theories
• Trait theory
• Brand personality
• Animism and anthropomorphization
• Lifestyles and consumption patterns
• Lifestyle marketing perspective
• Psychographic analysis
• AIO dimensions
• VALS framework
• Geodemographic segmentation
• Food cultures
• Behavioral targeting

Links

Series:

• Why We Buy: Understanding Consumer Behavior

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on August 26, 2013