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              Printable Handouts
Navigable Slide Index
- Introduction
 - Strategic planning meeting
 - Objectives
 - Interest in discursive perspectives on strategy
 - What is discourse anyway?
 - A working definition of discourse
 - Fairclough's model
 - Performative effects
 - Perspectives on strategy discourse
 - Body of knowledge
 - Subject positions created by strategy discourse
 - Narratives
 - Example: types of narrative
 - Conversations
 - Conversations rhetorical skills (1)
 - Conversations rhetorical skills (2)
 - Strategic plans
 - Example: performative effects (1)
 - Example: performative effects (2)
 - Example: performative effects (3)
 - Media texts
 - Example: legitimation of strategies (1)
 - Example: legitimation of strategies (2)
 - Key issues in discursive analyses of strategy
 - Strategy as multifaceted discourse
 - Strategy as a discursive complex (Vaara, 2010)
 - Interdiscursivity and recontextualization
 - Discourse and power in context
 - Example: control and resistance
 - Discursive struggles
 - Example: discourses and participation
 - Discourse and materiality
 - Strategy as discourse: methodological questions
 - Discourse analysis as an abductive process
 - Thank you for your attention
 
This material is restricted to subscribers.
Topics Covered
- Discursive perspectives on strategy
 - Strategy discourse
 - Narratives
 - Conversations
 - Strategic plans
 - Media texts
 - Discursive analysis of strategy
 - Strategy as multifaceted discourse
 - Interdiscursivity and recontextualization
 - Discourse and power in context
 - Discursive struggles
 - Discourse and materiality
 - Methodological questions
 
Talk Citation
Vaara, E. (2012, August 15). Discourse analysis as a method in strategy-as-practice [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 4, 2025, from https://doi.org/10.69645/OWDR7624.Export Citation (RIS)
Publication History
- Published on August 15, 2012