• View the Talks
• 48 min
  1. What is marketing?

  • Prof. Michael J. Baker
• 36 min
  2. 4 traits of successful marketers

  • Mr. Drew Neisser
• 21 min
  3. Shoppernomics: understanding the structure for marketing communications

  • Mr. Roddy Mullin
• 13 min
  4. Promotional marketing

  • Mr. Roddy Mullin
• 18 min
  5. B2B data-driven marketing

  • Prof. Ruth P. Stevens
• 42 min
  6. The marketing environment

  • Dr. James Blythe
• 22 min
  7. Consumer behaviour

  • Prof. Gillian Hogg
• 59 min
  8. Organisational buyer behaviour

  • Prof. Peter Naudé
• 41 min
  9. The marketing mix

  • Prof. Michael J. Baker
• 47 min
  10. Research for marketing

  • Prof. Michael J. Baker
• 61 min
  11. Channels of distribution

  • Prof. Anne Marie Doherty
• 23 min
  12. Market segmentation - a fundamental concept of marketing

  • Prof. Malcolm McDonald
• 51 min
  13. Product strategy and management

  • Prof. Michael J. Baker
• 60 min
  14. New product development

  • Prof. Keith Goffin
• 41 min
  15. Branding and brand management

  • Prof. T.C. Melewar
  • Dr. Sharifah Faridah Syed Alwi
• 39 min
  16. Pricing and price policy

  • Dr. James Blythe
• 54 min
  17. Channel management 1

  • Mr. Julian Dent
• 56 min
  18. Channel management 2

  • Mr. Julian Dent
• 39 min
  19. Integrated marketing communications

  • Prof. Philip J. Kitchen
• 20 min
  20. Sales promotion

  • Mr. Roddy Mullin
• 51 min
  21. Sales and sales management

  • Dr. James Blythe
• 39 min
  22. The Evolution of CRM

  • Mr. Neil Woodcock
  • Prof. Merlin Stone
• 45 min
  23. Public relations

  • Dr. James Blythe
• 45 min
  24. Profit - the role of world class strategic marketing planning

  • Prof. Malcolm McDonald
• 21 min
  25. Services marketing

  • Prof. Adrian Palmer
• 59 min
  26. International marketing

  • Prof. Kevin Ibeh
• 31 min
  27. An introduction to social marketing

  • Prof. Andrew McAuley
  • Dr. Sharyn Rundle-Thiele
• 15 min
  28. Relationship marketing

  • Dr. John Egan
• 40 min
  29. The scope and nature of retail marketing

  • Prof. Steve Burt
• 17 min
  30. Stakeholders

  • Dr. John Egan
• Archived Lectures *These may not cover the latest advances in the field
• 38 min
  31. Mass communications

  • Prof. Douglas West
• 47 min
  32. Marketing and the internet

  • Dr. Jim Hamill
• 51 min
  33. Marketing for nonprofit organisations

  • Prof. Walter Wymer
• 36 min
  34. Marketing for SMEs

  • Prof. Audrey Gilmore

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Talk outline
3. PR defined
4. What PR officers do
5. Tools of PR
6. Examples of good PR
7. The hierarchy of organisational needs
8. PR and staff
9. Internal PR objectives
10. Tools of internal PR
11. PR and the press - press releases
12. Elements of a good press release
13. Organising a press conference
14. PR and shareholders
15. PR and government
16. PR and external pressure groups
17. PR and electronic media
18. Encouraging word of mouth
19. Product placement
20. Sponsorship
21. Handling criticism- defensive PR
22. Influencing opinion- proactive PR
23. Crisis management
24. Corporate image advertising
25. Objectives of corporate advertising
26. Features of corporate advertising
27. PR in a global context
28. What PR will do
29. What PR will not do
30. Summary

Topics Covered

• Role of PR officers
• Tools of PR
• Examples of good PR
• PR and staff
• Internal PR
• Tools of PR
• PR and the media
• Writing a press release
• Organising a press conference
• PR and shareholders
• PR and Government
• PR and external pressure groups
• PR and electronic media
• Word of mouth
• Product placement
• Sponsorship
• Handling criticism: defensive PR
• Influencing opinion: proactive PR
• Crisis management
• Corporate image advertising
• PR in a global context
• What PR will and will not do

Links

Series:

• Principles of Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 1, 2012