• View the Talks
• 48 min
  1. What is marketing?

  • Prof. Michael J. Baker
• 36 min
  2. 4 traits of successful marketers

  • Mr. Drew Neisser
• 21 min
  3. Shoppernomics: understanding the structure for marketing communications

  • Mr. Roddy Mullin
• 13 min
  4. Promotional marketing

  • Mr. Roddy Mullin
• 18 min
  5. B2B data-driven marketing

  • Prof. Ruth P. Stevens
• 42 min
  6. The marketing environment

  • Dr. James Blythe
• 22 min
  7. Consumer behaviour

  • Prof. Gillian Hogg
• 59 min
  8. Organisational buyer behaviour

  • Prof. Peter Naudé
• 41 min
  9. The marketing mix

  • Prof. Michael J. Baker
• 47 min
  10. Research for marketing

  • Prof. Michael J. Baker
• 61 min
  11. Channels of distribution

  • Prof. Anne Marie Doherty
• 23 min
  12. Market segmentation - a fundamental concept of marketing

  • Prof. Malcolm McDonald
• 51 min
  13. Product strategy and management

  • Prof. Michael J. Baker
• 60 min
  14. New product development

  • Prof. Keith Goffin
• 41 min
  15. Branding and brand management

  • Prof. T.C. Melewar
  • Dr. Sharifah Faridah Syed Alwi
• 39 min
  16. Pricing and price policy

  • Dr. James Blythe
• 54 min
  17. Channel management 1

  • Mr. Julian Dent
• 56 min
  18. Channel management 2

  • Mr. Julian Dent
• 39 min
  19. Integrated marketing communications

  • Prof. Philip J. Kitchen
• 20 min
  20. Sales promotion

  • Mr. Roddy Mullin
• 51 min
  21. Sales and sales management

  • Dr. James Blythe
• 39 min
  22. The Evolution of CRM

  • Mr. Neil Woodcock
  • Prof. Merlin Stone
• 45 min
  23. Public relations

  • Dr. James Blythe
• 45 min
  24. Profit - the role of world class strategic marketing planning

  • Prof. Malcolm McDonald
• 21 min
  25. Services marketing

  • Prof. Adrian Palmer
• 59 min
  26. International marketing

  • Prof. Kevin Ibeh
• 31 min
  27. An introduction to social marketing

  • Prof. Andrew McAuley
  • Dr. Sharyn Rundle-Thiele
• 15 min
  28. Relationship marketing

  • Dr. John Egan
• 40 min
  29. The scope and nature of retail marketing

  • Prof. Steve Burt
• 17 min
  30. Stakeholders

  • Dr. John Egan
• Archived Lectures *These may not cover the latest advances in the field
• 38 min
  31. Mass communications

  • Prof. Douglas West
• 47 min
  32. Marketing and the internet

  • Dr. Jim Hamill
• 51 min
  33. Marketing for nonprofit organisations

  • Prof. Walter Wymer
• 36 min
  34. Marketing for SMEs

  • Prof. Audrey Gilmore

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Background
3. Content
4. Social media: a quick overview
5. Social media landscape
6. The social web
7. Web 2.0/Social media: an overview
8. Business/Marketing 2.0
9. Social media in plain English
10. How important has it become?
11. The social media revolution
12. Potential business benefits of social media
13. Business benefits
14. 5 main areas of potential business benefits
15. Social media: the state of play (1)
16. Social media: the state of play (2)
17. What road are we on?
18. Our view on progress made
19. Approach to social media
20. What is wrong with our approach?
21. Be social
22. Social media vs. social business
23. 5 key things about social media
24. It's a revolution
25. It's social
26. Power shift
27. Social media is word of mouth
28. Declining effectiveness
29. The end of business as usual
30. Winners in social media
31. 'Getting there'
32. Avoiding the road to nowhere
33. The key to having a good conversation
34. Why listen?
35. Be 'customer-led'
36. Social media listening (1)
37. Social media listening (2)
38. 5 key steps to effective social media listening
39. Business benefits provided by listening
40. What conversations to monitor?
41. Where are the relevant conversations?
42. Tools are available to help
43. Set up your listening system
44. Convert information into action
45. Consider your response
46. Social media: planning pays
47. Social media strategy and action plans
48. Develop a strategy
49. Social media strategy map
50. Be customer-led (1)
51. Be customer-led (2)
52. Customer led diagram
53. Thank you
54. www.energise2-0.com

Topics Covered

• Web 2.0/Social media
• Business/Marketing 2.0
• The social media revolution
• Potential business benefits of social media
• Approach to social media
• Social media vs. social business
• Key things about social media
• Winners in social media
• Avoiding the road to nowhere
• The key to having a good conversation
• Being 'customer-led'
• Social media listening and its business benefits
• Where & what conversations to monitor
• Tools available to help
• Converting information into action
• Social media strategy and action plans

Links

Series:

• Principles of Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on June 11, 2012
• Archived on April 26, 2022